Top 5 Social Media Platforms to Generate Mortgage & Real Estate Leads

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Whether it’s Facebook, Twitter, TikTok, or Instagram, social media platforms aren’t going anywhere. They’re where people are nowadays. Friends, family, business associates, colleagues, and potential customers connect through the medium of the internet. If you’re looking for ways to generate genuine mortgage leads, you need to make sure that you’re on top of your social media game. The average American uses 3 out of the eight most prominent social media platforms, and 7 out of 10 Generation Xers are more likely to buy from brands they follow on social media. It’s the perfect place to grow your business.

No idea where to start? Don’t worry; we’ve got your back. Read on to find out everything about the top five social media platforms for generating mortgage leads!


Facebook is the biggest and most well-known social media platform, which means that it’s certainly somewhere that should be on your radar. An incredible 83% of social media ad spending is expected to go to Facebook this year, at a total of $21.57 billion.

Facebook is an excellent example of why knowing your audience is influential in generating mortgage leads on social media. 75% of adults on Facebook report earning over $75,000 and 12% more women use the platform than men. With 25-34-year-olds being the largest demographic on the site, it’s a great place to find potential leads if your target market intersects these demographics.


Twitter is another major social media platform that can’t be ignored when generating high-quality mortgage leads. However, it’s worth noting that it’s a different kind of user than those you’ll find on Facebook. In comparison to Facebook, only 32% of Twitter users report earning over $75,000, which is why knowing your target audience is so important. Furthermore, Twitter users tend to live in urban areas, and 73% of them also use Instagram. Sound like your target demographic? Get Tweeting!


The point above about users of multiple platforms is significant. 73% of Twitter users also use Instagram, but Instagram gets more engagement than any other platform. It achieves 10x more than Facebook and 84x more than Twitter! Instagram can be a handy platform to capitalize on because of this; it’s a dynamic platform with many influencers, 25% of whom think it’s the best platform. Its photo-heavy content means that you can create exciting campaigns that add dimension to the more traditional text-focused marketing.


YouTube is a super exciting platform when it comes to generating mortgage leads. There’s a lot of fertile ground for seeking out high-quality mortgage leads; more than 80% of YouTube users make over $75,000 and have a college degree. In comparison to another video-based platform, Snapchat, where users are more likely to make between $30,000 and $40,000, it has the potential to be profitable in terms of high-quality mortgage lead generation.


LinkedIn is most popular with quite a narrow demographic: 25-29-year-olds. However, they tend to higher incomes than some of the other big platforms. If that’s your target demographic, LinkedIn is a great place to generate leads. Plus, with 36% of social media users saying that humor branding goes a long way, LinkedIn is a great place to try out all your best mortgage-related memes.

So, there you have it! The top 5 social media sites for people looking to generate mortgage leads. Know your audience, know your platform, and create content that works across multiple sites! Staying targeted is the best way to reap the rewards from social media platforms, no matter your budget.

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