For Mortgage and Real Estate professionals, effective social media marketing means lead generation. It is your chance to reach your target audience in a manner that is personalized and scalable.
Are you already using your social media channels to reach potential clients but not achieving the results that you want? These top 5 social media marketing tips can help you improve your digital marketing and social media strategy.
- Know Your Audience
If you don’t know your audience, posting on social media can feel like shouting into an empty space. Understanding the online behavior and preferences of your audience is the first step towards an effective social media marketing strategy.
Knowing your audience means creating a clear picture of the people you want as clients, going into as much detail as possible.
Important questions to ask yourself include:
- What demographic am I appealing to?
- What kind of mortgage do they want?
- Where do they live?
- What is their educational/professional background?
- When are they most likely to be online?
- What do they search for on social media?
- What catches their attention the most?
- How does the interaction differ per social media platform?
- Invest in Social Media Advertising
The fastest way to gain new followers, and therefore generate new leads, on your social media accounts is to start a digital advertising campaign. The best social media platforms for advertising mortgages and real estate are Facebook and Instagram.
Facebook Ads and Instagram Ads are very advanced forms of digital marketing, giving you great insight into the performance of your ads. It also comes with competitive pricing which offers you more flexibility over the budget.
- Understand the Analytics
Your social media channels are a treasure trove of information. You can get to know a lot about your target audience if you know how to use the different social media tools and know-how to analyze the data that comes with it.
Understanding social media analytics can seem like reading Greek to the average mortgage and real estate professional. So, if you are serious about lead generation through social media, you either have to learn the language or hire someone that does.
- Organize for Consistency
You won’t grow your mortgage and real estate business overnight through social media. This is a marketing strategy that requires detailed organization and long-term consistency.
In practice, this means having a clear outlined attainable plan for your social media marketing for the next few months.
Elements to focus on include:
- Recognizable brand identity throughout all channels
- Adjusting content for each specific channel
- Goals for followers, engagement, leads
- Scheduling posts for maximum visibility
- Timely response to reactions
- Constant performance evaluation
- Focus on the Visual
Social media is a visual platform. Whether it is Facebook, Instagram, or even LinkedIn, eye-catching photos and videos perform the best.
You need to get creative with what you post on your social media and understand the impact of every single visual detail. Scrolling past a post takes milliseconds – how can your visual prevent that and how do you grab their attention for as long as possible?
