As a mortgage professional, you need to understand the power of inbound marketing. Setting up an inbound marketing strategy is what brings you new leads and stable revenue.
So, let’s start at the very beginning and let you in on everything you need to know about inbound marketing for promoting a mortgage business.
What Is Inbound Marketing?
Inbound marketing focuses on bringing the clients to you instead of chasing after clients with your product. Some may also call it soft marketing.
Examples of inbound marketing strategies include social media campaigns, blogs with valuable content, and a strong SEO optimized website.
The purpose of inbound marketing is showcasing the value of your brand beyond the specific product. For example, as a mortgage professional you can create a guide or an e-book explaining to people how to set up a safe and manageable mortgage plan.
Why Is Inbound Marketing Important for Mortgage Professionals?
Mortgage businesses often underestimate the value of inbound marketing. This is because it is more of a long-term strategy.
What some don’t see is that the impact of inbound marketing often lasts longer than outbound marketing. If all you are doing is offering your potential lead a mortgage, there is no reason for them to remember you if the mortgage doesn’t appeal to them.
In contrast, inbound marketing nurtures a relationship with your potential lead, even before they are ready to discuss your services. It develops brand awareness and fosters brand loyalty.
How to Use Inbound Marketing for Digital Promotion
These are just a few examples of how you can use inbound marketing strategies to promote your brand.
- Blog on Your Website
All the most successful businesses, regardless of their niche, reserve a section of their website for a blog. This is because they are fully aware of the benefits this form of content marketing offers.
Starting a blog with valuable information for your target market does a few essential things:
- Establishes you as an expert authority in the field
- Drives SEO traffic
- Humanizes your brand
- Offers value to new leads and clients beyond the actual product/service
- Network on LinkedIn
Of all the social media platforms available, LinkedIn remains the most suitable for developing business relationships. This is where you can get in touch with the masters in your field.
At the same time, it is a place to showcase your experience and skills. Consider joining or starting your own mortgage professionals group – you’d be surprised how many leads this brings.
- Write an E-Book
Releasing an E-book is an excellent choice for showcasing your expertise. Think of what you can offer that is of value and directly related to your mortgage services.
For example, a guidebook for first-time homeowners covering everything they need to know about buying their first house. Your target market will download this e-book giving you access to their contact information and so providing you with a new lead.
