LinkedIn is a valuable source of lead generation for mortgage professionals. It is the most effective platform for B2B marketing and a fantastic starting point for finding high-income clients.
There are many ways you can generate leads through LinkedIn. Let us explain to you which tools and tactics you can use to expand your business with this professionals-oriented social media platform.
- Lead Gen Form
One of the most valuable LinkedIn tools for lead generation is the Lead Gen Form. The Lead Gen Form automates the registration process by auto-filling the information of the viewer.
Whenever a viewer clicks on your Message Ad or Sponsored Content, a Lead Gen Form is created. This provides you with detailed information on each member profile, ready for you to act on and convert.
One of the reasons why landing pages get clicked away is because prospects do not bother filling in the questionnaire. Since the Lead Gen Form is automatic, you reduce the bounce rate and so gain more leads.
- Sponsored Content on Newsfeed
LinkedIn allows for 3 different ad types on the newsfeed:
- Single image ads
- Carousel ads
- Video ad
The only requirement is that it links to a LinkedIn page. If you have not created a LinkedIn page for your business yet, get to it fast.
With each Infeed ad type, you can include a link to your website or your LinkedIn page. It is a great tactic for boosting website traffic and target audience engagement.
- Conversation Ad/Message Ad
You can set up an advertising campaign that sends an InMail message directly to your prospective’ s inbox. It is set up like a conventional chat message but includes a Call to Action.
The messages are personalized with their first name, which is one of the secrets to this ad format being so effective. This function turns your conversations into a lead generating machine.
- Dynamic Ads: Spotlight Ads
Dynamic Ads are a true lead generation gem. It personalizes your ad specifically to each person in your target market.
The most important Dynamic Ad type for mortgage professionals is the Spotlight Ads. Whenever a LinkedIn member clicks on a Spotlight Ad it takes them to a website landing page which you can set up to generate more leads.
Retargeting an audience provides higher conversions than generating fresh new leads. So, if you want to promote your business more efficiently, consider retargeting your web visitors via LinkedIn.
LinkedIn lets you retarget an audience that either visited your website or your LinkedIn page.
- Conversion Tracking
Conversion Tracking is the LinkedIn version of Google Analytics. This is where you find insights into how well your lead generation campaign is performing.
The information is very detailed and could even give you more insight into which target groups lead to the highest conversions. That is the group you should focus on to increase your revenue.
If you are looking for high tier clients, there is no better place to look than on LinkedIn.