3 Easy Ways You Can Lower Your Facebook Ads Budget
There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs. Now there are plenty of factors that come […]
3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts
If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the […]
5 Reasons Your Business Should Use The Facebook Pixel and Retarget Marketing
The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user is tagged by the pixel, you can be sure that your ads […]
Dynamic Facebook Ads vs Static Ads: Which Is Best For Your Business?
There are many kinds of Facebook Ads formats, however, they fall into two categories: dynamic ads and static ads. Both types of ads are set up in your Facebook Ads Manager or Business Manager account. For static ads, you use a combination of images, videos, and text to create your advert. Essentially, your final ad […]
How To Make The Most Of Your Custom Audiences And Lookalike Audiences
Successful Facebook Ads marketers have two weapons – custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through this article to find out more about them. Custom audiences are basically composed of people who’ve interacted with your business either online or offline. You can […]
How To Optimize Your Facebook Ad Design In 4 Easy Steps
You can have all the money in the world to pay for Facebook Ads but if you don’t have the kind of design that will resonate with your target audience, then you’re spending your money for nothing. Ad design is a very important aspect of Facebook Ads. Not only does Facebook allow you to advertise […]
The Facebook Pixel: 3 Reasons Why You Need To Install It Today
Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you […]
The Top 2 Facebook Ads Strategies To Make People Aware Of Your Business
You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective? […]
Why A Lead Capture Funnel Is Essential For Facebook Ads Success
Knowing what a lead or sales funnel is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimizing ads for every stage of the sales process. For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. To […]
Why Split Testing Your Facebook Ads Is A Must
Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here’s a list of objectives that support split testing: Reach Traffic Engagement App installs Video […]
