Owning a business allows you to express yourself and create a long-term investment. This also means no one is going to give you a hand out and tell you what to do. But when it comes to running a real estate or lending business, we can help. With the way technology is advancing today, it’s important to keep up and stay relevant to your audiences. By doing so, try to make three to five goals to deploy weekly on your social media sites.
Take Pictures
One goal that you can deploy is posting photos of your daily lifestyle. It shouldn’t be photos of you going out to get drunk or partying with your friends. People love seeing things that they wish they could have so when they see it they react to it. Posting pictures that people can relate to keeps them engaged longer. Some photo ideas that people enjoy looking at are photos of team outings, lunch at a restaurant or sunset views. The most important thing to keep in mind when posting pictures is to make sure the photos are local because it opens up opportunity of engagement with your audience.
Pictures provide people with thoughts, feelings and opinions so posting content that brings positive feedbacks would be a smart thing to do. When the photos produce a positive vibe, people are most likely to engage with you and put more effort into commenting or liking because it has impacted them in a good way.
Make Videos
When it comes to marketing, you are the best product to promote. Although, you’re running a business it’s not always necessary to sell your audience a product. The most effective product besides your services are educational videos. Make the time and effort in producing quick videos that can answer common questions your audience might have. By providing value to people at no cost, they’ll begin to appreciate and begin engaging with other questions.
Another great video idea is to get outside in the community and record a quick video showing that you’re not always working in an office all day. It will leave a bigger impact on your audience when they can relate to an area that they’re familiar with.
Provide Local Content
There is no reason to clutter your social media account with content that is not valuable to your audience. Take the time to post content that is localized in your social media feeds. People only interact with your content when it affects or relates to them. Local content can be anything but it’s key to stay away from topics such as politics because it may create negative engagement, which may leave a nasty impression of you and your content.
Engage With Your Clients
Take the time to engage with the people who are commenting, liking and sharing your content. Give thanks to those who support you because if it weren’t for them, your engagement wouldn’t be where it is at. You don’t have to leave long messages or comments because it can be as simple as clicking a like button. When you engage with the audience, it builds a relationship that opens
